Kimberly-Clark, the parent company of Huggies®, and the National Diaper Bank Network commissioned two online surveys to understand and assess diaper need in the U.S. The first was a general parent population survey targeting adult respondents with diaper-aged children (0-3 years old) and the second survey targeted households determined to be in diaper need targeting adults with diaper-aged children (0-3 years old).

The study finds that our 1 in 3 number for diaper need still holds true, and also puts numbers behind our statements that diapers are necessary for parents to go to work and school, as well as other very interesting findings. We have a white paper of some of the most interesting findings, and a tool kit on how to use the study is available here.

Just Released: NDBN and Huggies Survey

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