Huggies, a founding sponsor of National Diaper Bank Network (NDBN), took to Twitter and Facebook earlier this month to proclaim support for dads everywhere, and in particular New York Mets second baseman Daniel Murphy. Murphy took time off to be with his wife Victoria, during the birth of the couple’s first child, and missed the first two games of the Major League Baseball season. The decision was questioned, unwisely, by a couple of sports talk radio personalities, causing a social media storm.
Huggies applauded Murphy’s decision and issued a challenge tweet:
Tens of thousands of moms, dads, bloggers and baseball fans alike, took up the charge, resulting in a donation of 75,000 diapers to NDBN! Plus, the effort helped raise awareness of diaper need and generated new NDBN followers. Now that’s social media activism!
Are you a Huggies customer? Sign up for Huggies Rewards and donate your rewards points to help moms in need. For every 3 points you contribute, HUGGIES® Brand will donate one diaper to their community partner, National Diaper Bank Network. For a simple donation of 24 Rewards Points, you can diaper a baby in need for a day.