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Archive for April, 2016

Evenflo Feeding Partners with NDBN to Help Struggling Families #LetLoveFlo

Posted on: April 29, 2016 by admin


WEST CHESTER, OHIO — Continuing their commitment to being every baby’s advocate and every parent’s ally,  Evenflo Feeding announced a new initiative with the National Diaper Bank Network (NDBN) that will provide high-quality newborn feeding products to families in need.

“Our philosophy is that all parents and children deserve the best feeding solutions, regardless of wealth, status or community,” said Elise Meyer Ring, Senior Director of Marketing at Evenflo Feeding. “We hope, through our partnership with the National Diaper Bank Network, we can continue making this belief a reality.”

Parents in Desperate Need of Feeding Products

“At our core, NDBN is focused on meeting the most basic needs of all babies, especially those born to families living in poverty,” said NDBN Executive Director Joanne Goldblum. “When we are able to help provide small things like feeding supplies and diapers to a struggling mom, we are helping to improve the physical and emotional well-being of both the mother and her child.”

Four diaper banks were selected by NDBN to receive Evenflo Feeding products: The D.C. Diaper Bank serving the greater D.C. area; The Diaper Bank, serving central Connecticut; the Treasure Coast Food Bank in Florida, and H.E.R.O.S. Care, which serves active duty military, guard, reserve or honorably discharged military and families. These local banks will then distribute the supplies (focused on items which support mothers in their breastfeeding efforts) to qualifying families.

Evenflo Feeding’s Commitment to Helping Parents #LetLoveFlo

Inspired by their newly-launched #LetLoveFlo campaign, which encourages families and caregivers to embrace the unique ways they show love for their children through feeding, Evenflo Feeding believes their partnership with NDBN can bring this concept from hashtag to home. New parents experience stress even in the best conditions, particularly around feeding; these difficulties can be devastating for those struggling financially. “The love between a parent and child should flow freely,” says Ring. “We want to make sure a lack of basic infant care doesn’t disrupt that flow. We are highly aware of the specific challenges mothers are facing when it comes to feeding, especially those in financial need. By providing items like breast pumps, nursing pads and practical and applicable breastfeeding education we look to protect the mental health and spirit of mothers in that fragile time.”

About Evenflo Feeding

Located in the Greater Cincinnati area, Evenflo Feeding, Inc. designs, develops, manufactures and markets all ages and stages of infant and toddler feeding products. The Evenflo brand enjoys a 97% brand awareness among its target consumers and is, at its core, synonymous with baby feeding for over 90 years. Evenflo Feeding, Inc. was acquired in 2012 by Kimberly-Clark de Mexico, one of the world’s largest providers of consumer goods, including juvenile/baby & child care consumer packaged goods.

About the National Diaper Bank Network

The National Diaper Bank Network connects and supports the county’s more than 280 community-based diaper banks that collect, store and distribute free diapers to struggling families. Fair access to clean diapers improves the physical, mental and economic well-being of babies, families, and communities. In 2015, the network distributed more than 45 million free diapers to children throughout the country.

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