National Diaper Bank Network Executive Director Joanne Goldblum traveled to Harrisburg, Penn., to speak at the debut of Diaper Need Awareness Week in Pennsylvania. Goldblum spoke at a press conference at the Capitol and was hosted by Rep. Rosita C. Youngblood who introduced a resolution recognizing diaper need in the state.
Joanne Goldblum speaks at a press conference at the Pennsylvania Capitol
According to Rep. Youngblood, “Access to a reliable supply of clean diapers is a necessity for the health and well-being of Pennsylvania’s infants and toddlers. Babies who are living in households with little or no access to a reliable source of diapers could spend a day or longer in one diaper, which makes this a serious and significant health issue for our Commonwealth’s children.”
NDBN’s national advocacy efforts for Diaper Need Awareness Week are slated for Sept. 8 – 14. The newly launched website, DiaperNeed.org, provides information on how to become involved in the initiative and will highlight activities taking place throughout the country.
Huggies, a founding sponsor of National Diaper Bank Network (NDBN), took to Twitter and Facebook earlier this month to proclaim support for dads everywhere, and in particular New York Mets second baseman Daniel Murphy. Murphy took time off to be with his wife Victoria, during the birth of the couple’s first child, and missed the first two games of the Major League Baseball season. The decision was questioned, unwisely, by a couple of sports talk radio personalities, causing a social media storm.
Huggies applauded Murphy’s decision and issued a challenge tweet:
Tens of thousands of moms, dads, bloggers and baseball fans alike, took up the charge, resulting in a donation of 75,000 diapers to NDBN! Plus, the effort helped raise awareness of diaper need and generated new NDBN followers. Now that’s social media activism!
Are you a Huggies customer? Sign up for Huggies Rewards and donate your rewards points to help moms in need. For every 3 points you contribute, HUGGIES® Brand will donate one diaper to their community partner, National Diaper Bank Network. For a simple donation of 24 Rewards Points, you can diaper a baby in need for a day.
While national efforts for Diaper Need Awareness Week are slated for Sept. 8 – 14, the Pennsylvania House of Representatives is off to an early start–in fact, in time for Mother’s Day.
House Resolution 762, introduced by Rep. Rosita C. Youngblood, proclaims May 5 – 9 as Diaper Need Awareness Week in Pennsylvania. The week is scheduled to kickoff on May 5, with a press conference attended by statewide elected officials, diaper bank supporters and NDBN Executive Director Joanne Goldblum. In addition, a week long diaper drive will be held in the rotunda of the Capitol to benefit the state’s diaper banks, and to prompt individual action to address diaper need.