Huggies, a founding sponsor of National Diaper Bank Network (NDBN), took to Twitter and Facebook earlier this month to proclaim support for dads everywhere, and in particular New York Mets second baseman Daniel Murphy. Murphy took time off to be with his wife Victoria, during the birth of the couple’s first child, and missed the first two games of the Major League Baseball season. The decision was questioned, unwisely, by a couple of sports talk radio personalities, causing a social media storm.
Huggies applauded Murphy’s decision and issued a challenge tweet:
Tens of thousands of moms, dads, bloggers and baseball fans alike, took up the charge, resulting in a donation of 75,000 diapers to NDBN! Plus, the effort helped raise awareness of diaper need and generated new NDBN followers. Now that’s social media activism!
Are you a Huggies customer? Sign up for Huggies Rewards and donate your rewards points to help moms in need. For every 3 points you contribute, HUGGIES® Brand will donate one diaper to their community partner, National Diaper Bank Network. For a simple donation of 24 Rewards Points, you can diaper a baby in need for a day.
While national efforts for Diaper Need Awareness Week are slated for Sept. 8 – 14, the Pennsylvania House of Representatives is off to an early start–in fact, in time for Mother’s Day.
House Resolution 762, introduced by Rep. Rosita C. Youngblood, proclaims May 5 – 9 as Diaper Need Awareness Week in Pennsylvania. The week is scheduled to kickoff on May 5, with a press conference attended by statewide elected officials, diaper bank supporters and NDBN Executive Director Joanne Goldblum. In addition, a week long diaper drive will be held in the rotunda of the Capitol to benefit the state’s diaper banks, and to prompt individual action to address diaper need.
National Diaper Bank Network’s Executive Director Joanne Goldblum’s latest blog post on food stamps, POTUS, and poverty: Most Powerful Man in the World Grew Up on Food Stamps.
“When we talk about child poverty, we often dwell on the suffering. We talk about kids who have rashes because their parents can’t afford fresh diapers. We talk about the extreme disadvantage a kid from a struggling household faces in school.
But we should also be talking about potential. We should talk about how when you meet the needs of a low-income family, you get kids who turn out ready to make contributions to our society. In not emphasizing their potential, we do a disservice to the people we serve. And we bolster stereotypes based on ignorance…The leader of the free world grew up on Food Stamps. Every child has potential. It is in society’s best interest to make sure that potential is realized…”