COVID-19 Public Education Campaign

An initiative to increase confidence in and uptake of COVID-19 vaccines and reinforce basic prevention measures.

Clean, dry, and healthy!

You have done outstanding work during the COVID-19 pandemic to keep babies thriving in your community.

Now you’re taking an additional step by joining the We Can Do This campaign to educate parents about COVID-19 vaccines for children 6 months and older.

With the vaccines newly approved for younger children, families will have questions. You can point them toward trustworthy information that’s compiled by experts.

As part of the Campaign, you will:

  • Distribute/include printed information and stickers with your diaper packages to agency partners/families through August, and possibly into the fall, depending upon your distribution schedule. All materials will be provided to you at no cost.
  • Report weekly on your activities through our easy-to-use system.

All the We Can Do This campaign resources are available for your use. To save you time, we’ve put together some messaging products that will be especially useful in talking with families.

Below you will find links to resources to help you achieve a successful campaign.

Don’t see what you need? Contact us at [email protected]. We’re here for you. We can do this together.

Helping Families Access Trusted Information

In partnership with HHS, NDBN has created We Can Do This campaign stickers, postcards and posters for diaper banks to distribute along with diapers, wipes, and other material basic necessities to the clients you serve.

Comprehensive Resources

Visit the We Can Do This website for additional resources you can use to support your efforts and help get accurate information to parents and caregivers.

Tool Kits and Social Media Posts

NDBN has curated a collection of social media posts that you can download and share on your social channels.  Click here to review the posts and start sharing!


Recursos En Español

Visite el sitio web para obtener recursos adicionales que puede usar para respaldar sus esfuerzos y ayudar a obtener información precisa para padres y cuidadores.

Sharing Your Success - Help Up the Count

As part of your participation in the We Can Do This campaign, you are required to submit a simple weekly update on your activities. Click here to access the reporting form.


NDBN We Can Do This Webinar

The webinar explains how diaper banks can help get fact-based information to parents and caregivers about the COVID-19 vaccines for children 6 months and older.

Ask the Surgeon General: Why Vaccinate Children if Their COVID Symptoms Are Likely to Be Minor? 

Video of U.S. Surgeon General, Dr. Vivek Murthy, explaining that COVID vaccines help protect kids 6+ months against the very real risks of COVID.

Photo of HHS Press Conference

HHS Sec. Becerra Helps Kick Off NDBN Campaign

NDBN kicked off its partnership with the We Can Do This Campaign in New Haven, Conn. with U.S. Rep. Rosa DeLauro (CT-3), HHS Secretary Xavier Becerra, National Diaper Bank Network CEO Joanne Goldblum, and The Diaper Bank of Connecticut Executive Director Janet Alfano.